Neon Padel Arena Experience

Client: Ben Ogden Location: Sydney, NSW (Moore Park) Project Type: BRAND ACTIVATION / SPORTS / EVENT

THE BRIEF

Launch Australia’s first immersive neon-lit indoor padel tennis arena with a high-energy VIP opening night for athletes, influencers, and local sports media.

THE CHALLENGE

Merging high-performance sports infrastructure with an ultraviolet luxury nightclub aesthetic without affecting court playability.

THE IDEA

Designed glowing court layouts accompanied by live electronic DJ sets and interactive digital leaderboards.

THE EXECUTION

Create an olfactory sensory installation at a luxury mall atrium for a new artisanal perfume line.

THE TAKEAWAY

Experiential sports branding creates instant organic virality across lifestyle channels.

WHAT WE DELIVERED

  • ✓ Spatial Branding
  • ✓ LED Installation
  • ✓ VIP Management
  • ✓ Content Creation

THE RESULTS

  • Reach: Reach: 2.1M
  • Engagement: Engagement: 9.8%
  • Leads: Leads: 450
  • Sales / Conversions: $180,000 AUD Pre-bookings